Thursday, 5 May 2011
COMPLETED TRAILER
http://www.youtube.com/watch?v=O9JV3AgczJk]
Tuesday, 15 March 2011
How did you use media technologies in the construction and research, planning and evaluation stages?
Using Google allowed me to thoroughly research different genres and the conventions of supernatural thrillers, as well as this it also allowed me to research other existing supernatural thriller films.
Using the browser steered me towards many useful websites which helped towards my research stages of my coursework. One of the most useful website that Google lead me too was http://www.filmsite.org/ Filmsite is a online website which has been operated by Tim Dirks since 1996 and offers information concerning; Greatest Films, Oscars, Quotes, Genres, Scenes, History, Reviews etc.
This website was extremely useful for us when it came to genre research and it had a huge variety of information concerning different genres and conventions of genres. This website was ultimately responsible for our final choice of Supernatural Thriller.
As well as this, YOUTUBE also played a vital role in helping us research other thriller trailers and allowed us to see what forms and conventions were used in them.
Youtube allowed us to search different trailers for films which fell into the category of supernatural thrillers, such as Paranormal Activity and The Shining. Youtube played a vital role in the research stages of our trailer because it gave us the opportunity to analyse in depth real media trailers and see what conventions were used when it came to things such as; lighting, music, camera shots and angles. It was also very time saving and efficient to use, and it also meant that I could copy the URL link and post it on to my blog.What have you learned from your audience feedback?
- Most of the feedback was extremely positive and people particularly liked the way we had placed the text "Back" backwards, comparing it to a "visual homophone".
- As well as this they also liked the way we kept the colour scheme throughout, with the reds/blacks and whites as this kept a theme running and also relates back to the film it is promoting.
- However, some feedback said that the tagline "do you wanna play?" could be slightly bigger so that it was more noticable to buyer.
In order for us to get an even greater insight as to how we could improve our magazine front cover we decided to ask the opinion of our class peers as they are more aware of the conventions and forms of a film magazine cover should have.
- The main feedback that we recieved was the fact that the border was not even, making it seem less professional. As well as this people also said that the pictures at the bottom did not follow the colour scheme and the tagline needs to be more noticable and obvious.
Film poster:
- Above is some of the feedback that we recieved on Facebook when it came to the film poster, the majority of people said that they liked the red colour however there was some debate as to whether Ellie should be in red or not. This is because some people said that maybe she should be in a green scale so that it made it seem as if it was in night vision mode but as a group and class we decided that the red kept the theme continuous so we wanted to keep it.
- One of the main positives about our poster was the different fonts that we used, as they were clear and related to the genre of the film.
- It was pointed out that may be the names at the top should be one colour rather than two. The reason we decided to make the last name a different colour and size was because we wanted them to stand out more than the first names.
Film trailer:
We also decided to put our film trailer onto facebook as well and ask for as much feedback as possible. We were able to gather a large amount of feedback from this:
The main feedback we recieved for our trailer was concerning the music at the start.
- A few people said that the music was too loud at the beginning, this made it difficult for the dialogue between Ellie and Lucy to be heard and also acted as a bit of a give away to the rest of the trailer. We agreed as a group that this was a problem so we decided to lower the volume of the music at this point.
- People also agreed that the shots ran well and the continuity flowed, as well as this they liked the way the shots were longer at the beginning and then as the pace built up the shots became faster and shorter.
- Feedback from facebook and class members also agreed that they liked the part were the Lucy pretends to be possessed. This is because they liked the way it builds a sense of faulse tension. This was the purpose of this scene, so we were happy that we were able to achieve this.
- After our class members and media teachers viewed our trailer they all agreed that the shots need to be more varied and disjointed, this is because a trailer are not usually shown in chronological order. In order to resolve this we decided to move the shot of the glasses in between the dialogue scene
How effective is the combination of your main product and ancillary texts?
In order to clearly link our 3 products together (trailer-magazine front cover-film poster) it was crucial that we kept certain things the same. For example, we kept the colour theme throughout the products the same, this included red/blacks and whites. The reason we chose these colours is because they act as a signifier to death, blood, evil etc. all which are related to the genre of our products. This means that the colours act as an imediate indicator as to what the audience should expect when they go to see the film.
As well as this we decided to keep the font for "Darkess Awakens" the same for every product, at the end of the trailer, and on the magazine front cover and poster. The reason we did this is because we wanted a font that could be easily recognisable and linked from each product. This is also the reason why we included the same tagline "do you wanna play?" on all three products. The purpose of this tagline is to act as a clue into what the film is about. It is alot easier to relate the tagline to the trailer as the audience can clearly see that the tagline is a reference to the girls playing a ouija board, this is less obvious in the poster and magazine cover.
Throughout our media product we have always maintained the fact that Ellie is our main character in the trailer. This is why we used her face on the magazine front cover and the film poster. In order to ensure audiences could link the three products together, we made sure that Ellie was wearing the same clothes throughout and kept the same hair style and level of makeup.
On the film poster, we also used a picture of a house in the background. We made sure that the picture of the house was the same house that we used in the trailer. This ensured that our products linked and were relateble to one another.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Above is a screen shot taken from the trailer of "The Shining", here the colours are bright, the establishing shot is attractive and the setting appears completely innocent.
Another formal convention that we wanted to include in our trailer was the use of "found footage". This style has only recently become more popular due to films such as "The Blair Witch Project", "Clover Field" and "Paranormal Activity" and is based on the narrative premise that the characters in the film are real people who have been shooting the footage themselves. This changes the way the audience reacts to the film as potentially they see the protagonist's as real people like them, which should ultimately make it more frightening for themselves as it is easier for them to relate to the characters.
We decided that as a group we wanted to go against the norms when it came to the decision of the cast members. Propp's theory is that it is possible to define characters and actions into clearly defined roles and functions, however this is not obvious in our trailer. We decided not to make this obvious because we wanted to leave a sense of mystery to our trailer and this is also the reason why we didnt show the villains identity. This concept is of not showing the killers identity is used in the trailer of thriller film "Prom Night" and we wanted to mimick this in ours as the fear of the unknown can evoke a real sense off panick for the audience and also leave them intrigued and aching to find out who the "killer" is.
When deciding who we wanted to use for our cast we also decided that we wanted to conform to the theory of feminism, this is why we decided to keep all of our cast females. This is similar to the film "Sorority Row" where the main characters are young female girls.
However, I felt that the girls used in Sorority Row are unrealistic and audience viewers would not relate to them as a character. This is why we spent a particularly long period of time deciding on what girls to use and what clothes they should wear as we wanted to ensure that the audience were able to relate to them therefore making the trailer more realistic. Although we wanted the girls to fit the conventions of film stars and draw people in, we didnt want to sexualise them in the same way sorority row did, by dressing them in short dresses and revealing tops. This is why we decided to dress them in "normal" clothes such as jeans, cardigans etc. When it came to the film poster we decided to conform to the conventions of real media products in order to create the most realistic poster we posibly could.We decided to use the film poster for "Dead End" as an example for our own poster. The main aspect from this that we wanted to take was the colour scheme of red/black and white. This is the scheme that we decided to use throughout all of our tasks.
Release Date: we included our release date at the bottom of the poster along with the line "Coming Soon". This is also used in the film poster for Paranormal Activity.
Block buster draws: commonly the stars names are shown ast the top of the film poster, this is to attract more viewers and draw them in to the film. This is also used in the film poster for Dead End.
Billing block: this is shown at the bottom of the film poster and contains information such as production team, people involved and actors names. This is used in the film poster for The Box
Tagline: We also wanted to include a tagline for our poster that would be recognisable, catchy and also relate to the film. Examples of taglines from real media projects include "Because someone is dead, doesnt mean they're gone"-Gothika or "Oh yes...there will be blood"-Saw
We also decided to keep to the same theme when it came to the magazine front cover by keeping to the conventions of a film magazine front cover. The reason for this is because once again we wanted to ensure that the cover was as realistic as we could make it, and in order to achieve this it was crucial that we followed the forms and conventions of a real magazine front cover.
We wanted to ensure that our magazine title was bold and stood out from the page in order for it to be immediately eye catching. This is why, like the real film magazine "EMPIRE" we kept all of our letters in block capitals, we also wanted our name to relate to the genre of the magazine.
As well as this other aspects that we have used in our magazine front cover that mirror real media products are factors such as; a barcode, a reasonable price tag, a website adress and special features included. We also included exclusive story lines and interviews, these act as a feature in order to entice readers to buy the magazine ultimately attracting more buyers. As this is a film magazine all of our special features are related to the film genre, this maintains a theme and also conforms to the forms and conventions of a real film magazine.
We kept the colour scheme by using monotonous, dark colours which were also used in the film poster. Not only does this relate to the genre of the film but also links the media products together, which is essential for a successful marketing campaign.
Saturday, 5 March 2011
Changed magazine front cover
- The first thing we changed was adjusting the border around the edge and making sure that the sides were even
- We changed the order of the pictures below, this is because we wanted the colours of the pictures to work well with the colours of the main image
- We moved the tagline to the right of the title, this is so that it stands out more on the black background and relates to the film more
- The last change we made was making the text "FILM AWARDS-HIGHLIGHTS" into a white colour and the "2010" into a red colour.
Friday, 4 March 2011
Magazine front cover images
These were the images that Beth had originally taken, however after we had thoroughly looked at them and tried one on the magazine cover, we realised that these images are not best suited to our cover. The main reasons why we decided that these pictures were not suitable for our magazine front cover was because the lighting was to bright and the image isnt big enough for the cover, and this would mean that we would have to stretch the photo and therefore making it appear distorted.
Poster Process
ORIGINAL DRAFT- this is our orignal draft that we chose to base our film poster on
PROFESSIONAL INFLUENCE- this is a professional poster that we also based our film poster on. We decided to take the colour scheme and use the red/black and white colours.
OUTCOME- this is our final film poster. From the original draft we kept the basic outline of the half the face at the front and the house in the background. From the professional film poster we made the colour scheme similar.
Thursday, 3 March 2011
Editing Poster
Thursday, 17 February 2011
Film Poster Pictures
It was Beth's job to take several different shots of Ellie for our film poster, the basic idea for this picture was to take a shot of Ellie looking straight at the camera with a startled/ wide-eyed expression. However we dont want to have the whole of Ellie's face in the picture, only around 60% of the face.
We now need to look at each picture thoroughly and take into consideration which one will work best for our film poster. Certain aspects that we need to consider are; the lighting, the expression, the size and how easily we can fit it into our poster.
Above is the image of Ellie that we have decided to use for our film poster, we went for this one because the lighting in the photo was the best and highlighted Ellie's startled look well. It was also the best size for the poster because it showed the right amount of Ellie and still allows for her emotion to be portrayed.
Aswell as the image of Ellie's face we also needed a picture of Beth's house for the background of the poster. We needed to ensure that the the picture was taken at the correct time of day, this is because we wanted the sky to look gloomy and dark but we couldnt leave it too late as otherwise when we came to editing the picture it would look to dark and blurry to see.
This is the picture of Beths house which we are going to use for our film poster:
Wednesday, 16 February 2011
Font changes
- Playback- Magazine front cover name will be in font - Franchise.
- Darkness Awakens- Title of the film on the magazine front cover, film poster and movie trailer will be in font- ACID LABEL of Dafont.
- Film awards 2010 highlights- writing on magazine front cover will be in font- impact
- Exclusive interview- writing on magazine front cover will be in font- Copper STD
- Issue 217-writing on magazine front cover will be in font-200 Century gothic
- Trailer writing (Eleanor Failes/ release date)- will be in font Tosca Zero
- Behind the scenes- magazine front cover- impact
Wednesday, 9 February 2011
Film Poster Planning
I then added in the text that we have decided to use for our poster and positioned them where they are going to be in the final poster. The font I used at this stage is not the font that we are going to use in the final poster it is solely there to give us an idea of what the poster will look like and how big or small the font should be, and also where we should position the text in the poster.
I decided to write the stars names “Eleanor Failes” and “Lucy Smith” in red writing and position it at the top of the page, in order to make it look more effective I decided to make the first names of the stars bigger then their last names which I positioned underneath of the first name. The reason I did this is because it is a conventional aspect of a film poster to have the stars name at the top of the poster, this is because it is purposely there to attract more people with the star appeal of the film.
Saturday, 5 February 2011
Thursday, 20 January 2011
Editing
Below is a screen shot of the software MovieMaker5:
The software was extremely easy to get used to and we were able to pick it up reasonably quickly. It allows you to piece together the different shots and add in different shot transitions such as fades, cuts and wipes.
Below is a screen shot taking from MovieMaker, as you can see there are different effects, transitions, text edit and colour edits.
After we had uploaded all of the footage that we had filmed the previous day, it was a pretty lengthy processing putting all of the shots together, because we had to make sure that the shots flowed well and the continuity was correct. We then had to add in effects such as fades and flashes and also edit any shots which needed more adjustment.
For example, the screenshot below is the shot of the car driving along, however there was some talking in the back ground and we felt that the sound of the car was too loud, so we had to bring down the level of noise.
Filming
Filming this shot was particularly easy however we did face a few difficulties, for example we had to re-shoot it several times as we found it particularly hard to move the camera on the tripod smoothly without jolting.
Once we had finished filming the car driving down the road and the girls inside the car, we left Leazes Avenue and moved on to Caterham Valley where the house we are filming in is located. We began by filming the shot of the car entering the house, this shot is acting as the establishing shot of the house, so it was very important that we got it right and made the house appear frightening and isolated. As Charlotte positioned the camera into place, Beth and myself informed the girls on what to do, this included how fast to drive up the driveway, where to park the car and when to begin moving.
We then followed this by taking the long shot of the girls leaving the car and then the conversation between Ellie and Lucy before entering the house. First off all we filmed all four of the girls leaving the car, and made sure that Beth and Sam walked into the house whilst Ellie and Lucy remained by the car. We then ended this shot and followed it with the conversation shots. In order to get the continuity correct we had to break down this shot into three parts. We achieved this by filming a close up shot of Ellie speaking her line, stopped the camera filming, then proceded by moving and filming a close up of Lucy speaking her line. We the stopped filming once again, moved the camera back into its original position of the long shot and filmed the two girls walking into the house. This shot was more difficult then the other shots because we had to ensure that the continuity of the shots worked well and it looked as if the three shots flowed well.
The next shot was located inside the house in the living room where we filmed the ouija board scene. Before we could begin filming the scene it was important that we first off all made sure that the room looked correct for the particular scene that we were shooting for. This meant completely clearing the table where the ouija board would be set and moving back the furniture to allow enough room for all four girls to sit around comfortably. We also needed to include a few props in the shot which included, the fake ouija board that we had made, the bottles of alcohol on the table to make it seem as if the girls had been drinking and four shot glasses which we filled with water to give the illusion of alcohol.
We then began filming the ouija board scene, the first shot that this involved was a crane shot over the top of the girls as they drank the drink in the shot glasses. This particular shot was slightly difficult because we had to hold the camera over the top of the girls, keeping a steady hand whilst filiming the shot glasses coming down and we also had to make sure that the girls brought down their hands at the same time, this is why it took us several takes to get the shot perfect but eventually we were able to do this.
The next scene that we filmed was the girls beginning to play the ouija board. We had to break down this shot into several parts, we began by simply filming th girls pretending the play the ouija board, we then moved onto a close up of Lucy pretending to be possessed by the board. We decided that we would film Lucy becoming possessed in one shot and then when it came to editing we could cut them shorter and place shots of the girls reactions in between them. This meant that we then had to take medium shots of the girls reactions, we began by first taking a shot of Sam and Beth together, then changed positions and took a shot of Ellie's reaction. We told the girls that we wanted them to look frightened and begin edging away from Lucy, we also asked Ellie to add some dialogue into her scene which involved her calling out Lucy's name.
After we had finished filming the other girls reactions we moved the camera back to position we had before when we were filming Lucy being posessed and took the shot of Lucy laughing and telling the others that she was only joking. This was then followed by movie the camera and taking a first shot of Sam and Beth laughing together. Taking this shot proved difficult as the girls found it hard to fake laugh, which meant it took several takes untill we could get a shot worth using in the trailer. The next thing we went on to film was Ellies reaction, which was her being angry and throwing the ouija board off the table. To get the angle right on this shot we had to move to behind where Lucy was sitting and then film Ellie's reaction.
Once we had finished with the ouija board scene we had to continue and take the shot of the phone ringing. As the phone the we are using for the scene is not an actual working phone we had to create the illusion that it does work. We achieved this by finding a ring tone on one of our phones which was just a basic ringing noise and then once we were ready to film the shot we pressed the button on the phone, which made it seem as if the phone was ringing.
The next point in the trailer is the point were the "developing conflict" begins, when the action begins to intensify. For these shots we wanted to firstly begin by taking a shot of Beth running up the stairs as if she was being chased. We achieved this shot by standing at the bottom of the stairs with the camera and panning the camera round as we followed Beth running up the stairs. The next fast shot that we needed was a shot of Sam firstly running into the kitchen, grabbing a knife from a draw and then backing up. In order to achieve this shot successfully we had to split it into three parts, this meant beginning by taking a shot from outsife of the kitchen of sam running into the kitchen. We then had to move and take a close up shot of Sam rumaging through the draw to find the knife, stop filming and then take a shot of her holding the knife and backing up whilst looking frightened.
Once we had finished these two shots, we needed to take the shot of Lucy in the bathroom. We found this shot particularly difficult because it was hard to get the camera in the right position as the bathroom was quite small, it was also difficult trying to get the lighting right and make it look as if the door was being slammed shut. In order to try and get this shot we had the idea to try and have Lucy pushing the door, but making it look as if she was trying to prevent it from being shut. We then had her banging on the door shouting for someone to let her out.
The final shot was of Ellie running in the woods. To get this shot to look its most effective we changed the camera mode to "night time filming" and then wanted to make the camera look as if it was the person chasing the girl. We did have a view difficulties with this shot due to the fact that it was icy, this meant that running was particularly difficult because it was very slipperly and we didnt want anyone to get injured. We then ended the final shot with Ellie falling to the ground and screaming towards the camera.