I feel that the combination of our main product and ancilliary text have all worked well together in order to create a successful advertising campaign in an attempt to attract as many people as possible.
In order to clearly link our 3 products together (trailer-magazine front cover-film poster) it was crucial that we kept certain things the same. For example, we kept the colour theme throughout the products the same, this included red/blacks and whites. The reason we chose these colours is because they act as a signifier to death, blood, evil etc. all which are related to the genre of our products. This means that the colours act as an imediate indicator as to what the audience should expect when they go to see the film.
As well as this we decided to keep the font for "Darkess Awakens" the same for every product, at the end of the trailer, and on the magazine front cover and poster. The reason we did this is because we wanted a font that could be easily recognisable and linked from each product. This is also the reason why we included the same tagline "do you wanna play?" on all three products. The purpose of this tagline is to act as a clue into what the film is about. It is alot easier to relate the tagline to the trailer as the audience can clearly see that the tagline is a reference to the girls playing a ouija board, this is less obvious in the poster and magazine cover.
Throughout our media product we have always maintained the fact that Ellie is our main character in the trailer. This is why we used her face on the magazine front cover and the film poster. In order to ensure audiences could link the three products together, we made sure that Ellie was wearing the same clothes throughout and kept the same hair style and level of makeup.
On the film poster, we also used a picture of a house in the background. We made sure that the picture of the house was the same house that we used in the trailer. This ensured that our products linked and were relateble to one another.
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