Analysing posters continued

Paranormal Activity:

• The title of the movie is shown in a piercing red colour and contrasts well with the jet black background which causes the title to leap out from the poster, immediately catching attention. The red colour is also a typical colour used in thriller films and usually symbolizes blood or evil. The text is slightly distorted giving the effect of a broken video camera, which gives a small insight into the theme of the movie.


• The whole purpose of the picture on the movie poster is to give the illusion of a film reel from a video camera. This is clearly obvious to the reader because there is the time recorded shown at the corner of the picture, which is the same thing seen when recording.


• The main colours on the poster are dark and dreary, and the main photo, which shows a couple in a bed clearly frightened and pointing towards the door, is shown in "night vision". This is certain setting on a video camera which allows things to be recorded in the dark, which means once again the theme of a video camera is continued. The blueish colour also makes the poster seem cold and chilling to the onlooker.


• At the top of the poster there is an extremely positive review from a critic which says, "Paranormal Activity is one of the scariest movies of all time. You will be affected as it's hard to ignore the imprint it leaves on your psyche. Nightmares are guaranteed" . The purpose of this review at the top of the poster is to convince people that this film is worth seeing, and also make them want to see the film and find out for themselves if the film is as scary and worth seeing as the critic has made out.


• In the bottom right hand corner of the poster there is the small logo of the producer of the film, which in this case is Paramount. Showing this on the poster is also another way of attracting viewers as it is a successful distributor and has produced many successful movies.


• Aswell as the main title text there is also a couple of sentences above and below it which read "What happens when you sleep. Don't see it alone." This text is shown in a white colour to contrast with the red title and the black background. The purpose of this text is to draw the audience into the poster and make them question how scary the film can be.